Outdoor

Today’s creative is rarely confined to a single still image; photography, video, social, digital, and other formats often need to work together as one cohesive visual story.

Having an understanding of motion allows a Photo Art Director to think beyond the frame and build shoots that can create strong stills while also providing opportunities for video and motion content. It also creates better collaboration with video teams and allows us to approach production more efficiently and creatively. I think this cross-disciplinary understanding is becoming essential to creating cohesive, relevant content across the customer journey.